I’m sure you have watched the new Maruti Suzuki ads on television these days. It is an example of brilliant positioning conveying the value exactly to the point. Kudos to the advertisers.
That aside, I wanted to actually verify if the Maruti cars correctly answer the ‘Kitna deti hai?’ question. My family has been using Maruti Suzuki cars since ages. But we never truly measured the eating potential of any of our cars. So this time, I decided to take my 2 and half year old Wagon R to the task, not for the car, but for the credibility of the ad.
I let the car run to a near dry condition, till it was only good enough to go to the nearest petrol pump. There I purchased Rs. 500 worth of fuel. In Thane, you get exactly 8.67 litres of regular petrol in that much money. Assuming it already had some fuel left, we can conveniently say that the car had about 9.5 litres of petrol in it. I also took 2 litres of petrol as spare. Then I drove the car (in the city and on the highway) till the tank went dry. The figures that the car returned with actually amazed even my mechanic.
The car ran for a whooping 177.1 kilometres in 9.5 litres of petrol! That is a mileage of 18.64 km per litre in a city like Mumbai. My question was confidently answered by my beloved ‘Laal gaadi’ 🙂
Kitna deti hai? … Boss, bahut deti hai!. Thank you Maruti Suzuki!
PS: Picture for representational purpose only.