GPSS: Three Kinds of People

Anniversary week Special Guest Post by Saandeep S

It seems a philosophical though but read on you may find it interesting as well.
As per me there are three kinds of people in the world.

  1. Dreamers
  2. Implementers
  3. Both Continue reading

Anniversary Special: “The Junior”

Anniversary day special story

Any wait is always troublesome. And if it is for the arrival of the new born… it becomes excruciating!

They all had become extremely impatient since the start of the April month. It was after all the ninth month of her pregnancy. Her sister would jump with a ‘Chaley Kya?’ conclusion at every ‘aah’ and ‘ooh’ cry she let out. But the time was not there yet. They had been monitoring her pregnancy week by week. They had read in several websites and books about the likely hood of the delivery after 36 weeks of pregnancy. They all hoped she was one of the few cases. But junior had different ideas… and so did god! Continue reading

GPSD: Some Thing from the School Days!

Anniversary week special guest post by Shilpa Deshpande

This is something that happened when I was in the 8th grade. I prided myself on being a very strong, fearless and forthright. I also liked to think of myself as a no-nonsense person.

Mine was a co-ed school and most my classmates were at the age where the opposite sex was a subject of supreme interest. Everyone had flings or were rumored to have flings with someone or the other in school. The normal ones were supposed ‘chakkars’ between peers. 8th graders with 8th graders. The really A-list ones were where girls from my class had boyfriends from higher classes. One such ‘chakkar’ was between this really pretty girl in my class(lets call her M) and this good looking, albeit on the rough side, 11th class boy(P). Continue reading

GPPW: I do

Anniversary week special love story (guest post) by Pallavi Walia

I do! Do I? I do! Do I? I do! Do I? I do! Do I? I do! Do I? I do! Do I? …..Maya was typing away these words. After a point she realized the exercise was futile and just pulled her head down and hid it behind her hands.

“I love you hands Maya, they are the softest I have ever touched and kissed them lightly.” These words from Karthik were buzzing in her head when someone tapped on her shoulder. It was her colleague Neha who laughed looking at the computer screen and said, “Is this a new innovative method to sort out confusion in the head; punch in rather pluck petals”. Ignoring the question, an exasperated Maya just kicked aimlessly in the air and cried out why it is so difficult for me to utter the word Yes? Continue reading

GPGB: Friendship

Anniversary Special guest post by Gaurav Bhorkar.

There are some people who don’t forget to talk to you, who are always behind you, encouraging you, stand by you in difficult times. I think they are your true friends, than someone who gives you study notes, pay for hotel bills, etc. I am very fortunate to have such good friends. And there comes the vacation time, when you miss your lovely friends who are away in their village enjoying, but you feel good when you talk to them on phone. Your ears soothe when you hear their voice, talk good things with then, and enjoy the conversation. And you smile when you hang up. Continue reading

Anniversary Week Prologue

On coming Friday, 28th May, my existence in the blogging world will complete 3 years. I had started with blogspot. But after dabbling with it occasionally for a year, I shifted to wordpress. Things have been great since then. Last year, I celebrated my first anniversary on wordpress by writing a candid introduction of myself in ‘Hindi’. This was followed by guest posts from Kidakaka, Prateek and Pallavi.

The readership has increased manifolds since then. In fact I’m looking at 98k+ hits on my blog already. This alsomeans that number of volunteers for guest posts has also increased. This year we will start with a review of ‘Maxmayur’s Blog’ written by Prateek and will be followed by guest posts from Pallavi, Gaurav, Sandeep, Shilpa, Durga, Sapna and one more post from Prateek. Besides this, I’ll write a very special love story and publish it on 28th, the anniversary day.

So watch out for some very interesting and cool stuff coming up. Look forward to participation from all of you. I also hope my readers help me to push the number of hits to 100,000 during the anniversary week itself.   🙂

Foot Note: Anniversary special guest posts will be tagged as GP(initials). For example, Prateek’s post will be tagged as GPPV: (post name) or Gaurav’s post will be tagged as GPGB: (post name). As a foot note I’ll add how I know them. Readers, if they wish, can introduce themselves in the comments section.

Inviting Guest Posts!

“maxmayur blog’s” second anniversary is a month away. This is the time of the year when I invite my readers and fellow bloggers to write guest posts on my blog. It was by invitation last year and Prateek, Pallavi and Prasad (kidakaka) were the ones who had obliged. Since the readership has increased from what it was a year back, I’m sending an open invite to every one wishes to write. Would you like to write? Just send me an email with the topic of your choice.

Guest posts will be published between 21st and 31st May. It will be accompanied by a short introduction and a link to your blog (if you have one). Check this post for a sample. –>

You have one full month to think and write some thing. Interested? I’m looking forward to it.  🙂

Guest Post: Samaira part II

Please read the part one  here Samaira’s tryst with superstition

21st century is the age of technology and everyday brings a new technological surprise as we advance with jet speed towards new discoveries. We may have landed on the moon but still worship it and for some of us, the image of the old woman sitting and spinning on the moon is almost real. Like the mythological stories we are fed on when we are growing up,  superstitions too become part of us. Of  late, my life too has been surrounded by rituals and superstitions. I wonder if that is the fate of every young woman of marriageable age!
Mother is hell bent that I should try every trick in the book; anything it takes that would help me ‘catch a good match’. Every day try to please some God,  you never know who might just answer Ma’s prayer. These days every blessing I get from her is ‘God help her find a good son-in-law for me’ but ‘Ma’,  I try to reason out and a series of lecture follow, ‘you don’t know what it takes to find a good boy’ and in my heart I say, ‘tell me about it’!

Here I thought I have been brought up in a secular family which is not influenced by rituals.  Being a Hindu Sikh, I was never told to visit any shrine, I was free to follow and observe what I wanted, no questions asked… But now it is a different story. It seems Ma has receded to the dark ages.  I don’t know whether it is a cause to rejoice or be sad that now she has even reconciled to the idea of  I  finding myself a match till the time he is ‘a good boy from a good family’! Too late in the day, I say to myself. Back to superstitions – I have done everything from offering flowers, pulses, different days, different gods (even gods have preferences, I never knew that till this started).

Of course I do all this religiously! Anything to see a smile on Ma’s face. But beat this one; some pandit suggested I donate a piece of blue cloth to someone who needs it. My sister came out with a brilliant idea, “buy me a pair of blue jeans, I desperately need one!”  “Don’t make fun of traditions”, is what I was told. But I say, there is a thin line between traditions and superstitions and we are blindfolded.

I have a wish list for Santa Claus that includes all that I want in the person I eventually wish to marry. Should I believe that Santa will present my prince charming to me this Christmas?  Or is that being superstitious, blind in faith or just religious?

Chances of my finding someone are as dull or bright as they were yesterday!!!

So this Sam’s story…Help her figure this out, someone!

Guest Post: Buzz Zoo Zoo

Continuing the guest article series, here is a new one from Prasad Ajinkya aka Kidakaka. CE forum has been a great source of intellectual companions for me. I know Prasad for more than a year now. A fellow of IIM Indore, former technology head of eYantra and now at the helm of technology again for an interesting startup Illumine, Prasad is a true blue engineer at heart. No wonder he’s got the fetish for to the point statistical analysis. Here’s his take on the much acclaimed Zoo Zoo. Enjoy!

Zoo-ZooBuzz behind Zoozoos – Everyone is talking about Zoozoo these days. Even me for that matter!! And you know what this is creating my friends? Its creating a buzz … a buzz unlike any other in the market these days. People love it, people hate it … but people definitely talk about it. Vodafone has a winner here – or so one might think.

Industry situation – With mobile penetration in India going to touch around 90% by 2014 (thats 1 billion mobile phones!!!), the revenues from simply voice based services are going to trickle down. What were considered to be luxury services on mobiles (missed call alerts, caller ring back tunes, et al) are now considered necessary services. Living in a country which has multiple mobile service provider also means that all these service providers have to invest for customer acquisition. Which means even lesser charges from voice based services.

Jumping the gun – The only way voice based revenues could be increased is to increase the Value Added Services (VAS) part. Before we go any further, What do you mean by VAS?? Don’t worry, even I did’nt know about them a few months back, I worked in an IT firm making solutions for Telecom Operators and I had no clue what they meant by VAS!! Thanks to those beautiful ads, now I do!! But why will people buy these services, how can they buy them if they do not even know what they means?!? Hence the need for awareness for these VAS was recognized by Harit Nagpal (Chief Marketing Officer, Vodafone India). Ogilvy was given the charge of creating the buzz for Vodafone.

The Buzz Explained – A good buzz can be dissected to have these elements

  • Clarity of message – Each ad ends with the particular VAS feature. The message is clear.
  • Simplicity – Ogilvy’s Rajiv Rao, in charge of this promotion knew that the entire idea had to be simple and yet stupefying to cut across all ages and convey the idea. All the ads depict this minimalistic approach.
  • Stand out – The egg shaped head; it stands out. The cute shape of those zoozoos; it stands out.
  • Variety – A single idea can also cause a buzz, but over a period of time it dies down, simply because people cannot keep on talking about the same thing again and again. e.g – pink chaddi campaign. You need fodder for people to talk during train journeys!!
  • Right time, Right medium – IPL for TV, Youtube for online.  Zoozoo is everywhere. An nice article by Sushrut Bidwai can be found here.

It’s a great campaign, and I would not be surprised if this turns out to be a case study in a few years. As I finish this post, a question still remains in my head – what will happen if the Zoozoo’s buzz transcends Vodafone VAS and moves on to something totally different (e.g I saw a political ad with the zoozoo theme)?


Posts in Waiting

Couple of my good friends have promised to write a guest post on my blog. It was supposed to be one of those special ones for the Anniversary week specials. However unfortunately they haven’t been able to do so, owing to their busy schedules. So there is nothing new for today.Hopefully they will be able to do it over the weekend. Meaning, you might get to read them on coming Monday.

Again, thank you very much for the response to Maxmayur blog. While I write this, the last visitor count is 27,585 averaging more than 75 visitors every day. In all over 600 comments have been posted, making it almost 2 comments per day. Considering the repeat visits as well, at least 15-20 new people have discovered this space ans spent time looking at the content. I’m over whelmed. 🙂

In the mean while I’m working on a love story. Also the part two of Pallavi’s guest post is in the offing. So watch out for this space.